Vitae Apparel is an apparel and accessory company located in Vancouver, B.C. They got their start in swimwear that is designed to stay on the body during activities while also looking cute. The goal for their rebrand was to stick to a similar look and feel to their original brand, keep to their swim wear roots, and have a unique design element that could be printed on their apparel.
We came up with this beautiful wave element on the V, and we had the opportunity to keep the logo symmetrical as well so the A in apparel is the reverse of the V. The font was chosen to bring a quality feel that the brand's products have and to allow for the brands growth in any direction. We wanted the logo to be appealing to all ages as Vitae has a wide international clientele.