Lash Shawty is an at home lash extension business. We wanted to create something a little more unique than the typical lash lounge logos out there. We hand drew the lashes and brows to represent the perfection and craft that goes into Shawntel's work. We drew some lips to create an edgy, bad-ass, sexy persona and painted them in metallic silver to again create the different and punk persona. We knew when receiving this project that we wanted to hand written graffiti font to fully tie in Shawntel's personality into the rest of her branding. Finally to solidify a brand identity we created the bright orange and hot pink ombre to add a little pop into the look. We love stepping out of our comfort zone and we are doing it more and more and are loving the outcome.
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