Birch Counselling is a counselling firm in North Vancouver, BC. They specialize in children and children from divorced homes. When it came to branding we wanted something that spoke to people of all ages and genders. The dark blue is calming and really sits well with a soft beige to represent the birch tree. The goal was to make it professional yet personable. Using a hand written textured font for "Birch" added the personable connection we were looking for and to keep with the professional feel we went with a tradition serif font in all capitals.