Ayre is a variety-pack box that supplies young girls with an informational booklet and natural remedies for stress and anxiety. Ayre is a play on words as its the last name of the designer and owner of the products, and air is clean and pure and natural like the products supplied. The book is illustrated with a young girl and she appears through out all of the packaging to tie in all of the products together. The book is heavily depictive with very little text to make reading easy and relaxing. The products are packaged in brown paper with clean white labels. The brown paper is to signify the products are all natural. Adding the white labels ties the packaging in with the book and gives the packaging a sense of pureness. As well as making it easily legible.